Best Practices for Your Change Management Communication Plan
myths, errors, and must
It is common practice in most organizations, a communication plan as part of overall strategy,Change Management project plan. Most companies understand that communication plays an important role in achieving the change management project initiatives. Not all communication plans are alike, but created, and many fail. Communication should be more than just an occasional, sporadic activity. Here are some important points are more effective at your next communication plan:
Mistake: Confusing communication with the implementation
While a solid communication plan is very important to remember that communication is not enough. Generate sponsorship, the development of a reinforcement strategy, definition of change and development are prepared just as important, in fact, sponsoring the most important factor in terms of project success. Organizations over-reliance on communication is a common error in many implementation plans.
myth: the provision of information is the primary objective of the communication plan
In reality, the primary goal for the project-planning behavior change communication to provide you drive not only to the exchange of information . Even if you successfully communicate information to the target group, miss you, if the mark that the communication does not actively promote behavior change.
Mistake: Depending on one-way, top-down communication as a primary method of delivery
One of the most common mistakes we see is a function of media such as newsletters, e-mails and even Web sites such as the primary means for communication of large, complex changes. Even in large, geographically dispersed organizations, agents should rely much more on communication in both directions, as it is often the case. We see a lot of communication plans that do a fair job sharing of information, but do not have a mechanism for gathering data to feed back to the project team and sponsors. to review
Must-Do: Include a feedback loop for the understanding of any communication
without any kind of feedback loop, you have no way of data on how people are the statement responding to answer questions not possible to collect, and no way, sources of resistance surface. No matter how sophisticated the delivery vehicle, if you did not build in a feedback loop is missing your communication of the “to best practice” mark.
myth: In anticipation that the production of a large, exciting launch event is the most important element of a good communication plan, or is all that is necessary for the communication of the objectives of the change
; While it can motivate a creative kick-off event, or remember a series of cross-functional meetings, produce, that this document is not a substitute for implementation. As Kenneth Klepper, is president and COO of Medco it, “you can spend enormous resources to implement – but if it fails, the sponsor have to build for the change, you can not have enough money or successful enough cross-functional meetings to be. ”
Must-do: Put messages in the frames of reference of the objectives
Note that messages must be designed with reference to the objectives align, ie, several frames of Reference and are therefore more messages.
Must-do: you should use multiple communication vehicles and communicate regularly
To better with several frames of reference, set up a variety of communication vehicles are used. Regardless of the vehicle, but it must be a feedback mechanism. In addition, the communication can be planned and done on a regular basis.
With the rejection of myth, to eliminate common errors, and after the , you will significantly improve the effectiveness of your Change Management Communication
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